{"id":10296,"date":"2021-11-04T10:39:44","date_gmt":"2021-11-04T09:39:44","guid":{"rendered":"https:\/\/zukunft-der-industrie.de\/crm\/?p=10296"},"modified":"2024-12-19T12:14:12","modified_gmt":"2024-12-19T11:14:12","slug":"marketing-automation-im-kontext-von-crm-und-big-data","status":"publish","type":"post","link":"https:\/\/zukunft-der-industrie.de\/crm\/zukunftssichere-crm-systeme\/marketing-automation-im-kontext-von-crm-und-big-data\/","title":{"rendered":"Marketing Automation im Kontext von CRM und Big Data"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10296\" class=\"elementor elementor-10296\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-461b99b elementor-section-content-top rt-el-parallax-background elementor-section-boxed elementor-section-height-default elementor-section-height-default default-style\" data-id=\"461b99b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;rt_parallax&quot;:&quot;rt-el-parallax-background&quot;,&quot;rt_color_sets&quot;:&quot;default-style&quot;,&quot;rt_bg_parallax_effect&quot;:&quot;3&quot;,&quot;rt_bg_parallax_speed&quot;:&quot;1&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bac580c\" data-id=\"bac580c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fd0196 elementor-widget elementor-widget-text-editor\" data-id=\"4fd0196\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Im Marketing-Alltag hemmen markante \u201eZeitkiller\u201c die Effizienz \u2013 dazu z\u00e4hlen insbesondere die Aktivit\u00e4ten zur Abfrage und Selektion von Daten, das Installieren von meist wiederkehrenden Kampagnen-Prozessen sowie die Durchf\u00fchrung von Kommunikationsma\u00dfnahmen.<\/p><p>Diese und weitere Aufgaben sollen daher schnell und verl\u00e4sslich durch eine entsprechende Software-L\u00f6sung unterst\u00fctzt werden. Nur so kann sich das Marketing auf seine Kernaufgabe konzentrieren: die Entwicklung relevanter Inhalte und die Umsetzung komplexer Kampagnen.<\/p><p>In diesem Expertenbeitrag lesen Sie, welche Kriterien und Voraussetzungen bei der Automatisierung des Marketings die entscheidende Rolle spielen und worauf Sie bei der Etablierung einer entsprechenden Strategie vor allem achten sollten. Sie erfahren, wie Marketing Automation mit dem Customer Relationship Management interagiert \u2013 und was die typischen Merkmale einer spezifischen Software-L\u00f6sung f\u00fcr Marketing-Automatisierung sind.<\/p><p><strong>Die Themen und Aspekte in diesem Expertenbeitrag:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7012e30 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7012e30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Software-Einsatz im Customer Relationship Management<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Marketing Automation als Erg\u00e4nzung von CRM-L\u00f6sungen<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Auswahlkriterien f\u00fcr Marketing Automation-L\u00f6sungen<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44ae5cc elementor-widget elementor-widget-text-editor\" data-id=\"44ae5cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Einfach registrieren \u2013 und Sie erhalten diesen Ratgeber f\u00fcr die effiziente Umsetzung von Marketing Automation direkt und nat\u00fcrlich kostenlos als PDF zum Download!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0e6164a default-style\" data-id=\"0e6164a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04fc495 elementor-widget elementor-widget-heading\" data-id=\"04fc495\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ratgeber herunterladen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1c7ff8 elementor-widget elementor-widget-shortcode\" data-id=\"a1c7ff8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"evm-form\"><\/div><div class=\"evm-url hide\">https:\/\/evm.zukunft-der-industrie.de\/event.php?eh=0fb1b559da68de9c704b&status=teilnehmer&src=WP<\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9edf6ca elementor-section-content-top rt-el-parallax-background elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default default-style\" data-id=\"9edf6ca\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;rt_parallax&quot;:&quot;rt-el-parallax-background&quot;,&quot;rt_color_sets&quot;:&quot;default-style&quot;,&quot;rt_bg_parallax_effect&quot;:&quot;3&quot;,&quot;rt_bg_parallax_speed&quot;:&quot;1&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87cb28e\" data-id=\"87cb28e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f0809d elementor-widget elementor-widget-heading\" data-id=\"6f0809d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vorschau durchbl\u00e4ttern<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-208a4e4 elementor-widget elementor-widget-shortcode\" data-id=\"208a4e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><iframe class=\"embed-responsive-item\" src=\"https:\/\/zukunft-der-industrie.de\/flowpaper\/index.php?topic=crm&file=prev_14_Marketing-Automation-im-Kontext-von-CRM-und-Big-Data\" allowfullscreen=\"\" height=\"500px\" ><\/iframe><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Im Marketing-Alltag hemmen markante \u201eZeitkiller\u201c die Effizienz \u2013 dazu z\u00e4hlen insbesondere die Aktivit\u00e4ten zur Abfrage und Selektion von Daten, das Installieren von meist wiederkehrenden Kampagnen-Prozessen sowie die Durchf\u00fchrung von Kommunikationsma\u00dfnahmen. Diese und weitere Aufgaben sollen daher schnell und verl\u00e4sslich durch eine entsprechende Software-L\u00f6sung unterst\u00fctzt werden. Nur so kann sich das Marketing auf seine Kernaufgabe konzentrieren: [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":10297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[9,17,31],"tags":[72],"class_list":["post-10296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expertenbeitrag","category-perspektive","category-zukunftssichere-crm-systeme","tag-perspektive-expertenbeitrag"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Automation im Kontext von CRM und Big Data<\/title>\n<meta name=\"description\" content=\"Marketing Automation: Voraussetzungen, Kriterien, Strategie-Entwicklung, L\u00f6sungen. 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